[zug_zug]

I dunno, feels a bit pat to me, a bit business-school. I think the how/what/why distinction sounds fun "Look! 3 roles at the company may align with 3 question words!" but doesn't seem to really hold water the more I think about it.

I don't think an executive's job is why, it's strategy (what in the long term).

I also think what/how questions are inextricably interlinked -- what we should build depends on whether or not we can build/maintain it cheaply enough.

Here's where I do agree -- I do think the AI era changes how companies work, it does make them smaller, that reduction in size reduces the amount of filler roles (project managers), and this will be a great benefit to the bottom line. Though ideally this means more competition so that benefit goes to the consumer too.