[gomoboo]

Do these attributes actually help with search engine visibility or do they just make it easier for search engines to keep users from leaving the search page? Honest question here.

[edoceo]

If you have a business site, the JSON-LD can be used to feed data to maps platforms. Address, hours, phone, menus.

[Sammi]

Googly started showing sublinks into my site when I added json ld. So that was cool.