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by crazygringo 2 days ago
I think it's quite obvious that the target market has almost zero overlap with interest in the Commodore products from the 80s.

There's nothing wrong with a new company (new as of last year I think?) that owns the Commodore branding, and put out the C64U, to try putting out a new product for a different market.

The glowing Commodore icon just gives it a suitably vintage/retro feel that is aligned with the values of the device. Nothing more, nothing less.

In other words, is for a very specific group of people trying to digitally detox, who like a retro hardware aesthetic, that has nothing to do with C64 enthusiasts.

2 comments

I guess. But, I have a hard time believing that market is large enough, or wealthy enough, to support the custom manufacture of a luxury dumb phone.

I've been wrong about products before. But, I've been right more often. I'm confident this product will be a flop. I'll be surprised if it breaks even. Shocked if it makes a profit. And, unsurprised if it proves to be the undoing of the new Commodore before it really ever even gets off the starting block.

The only target market is the nostalgic crowd. For everyone else there's already plenty of flip phones available

The problem is that even among the commodore/amiga crowd, the reception has been pretty uninterested