[lokar]

Consider the counter factual. The site does not exist, the people who found it (probably via search) end up at Amazon directly with no referral fee.

[dylan604]

Things need to be advertised. Most advertising is not free. The amount of money spent on an affiliate link is less than what it would to advertise to the same customer the affiliate is sending.

[uberex]

Good SEO alone and affiliate links is not stealing.