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by cassonmars
2 days ago
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This feels like a strange take to me. With the internet, it has never been easier for people anywhere in the (connected) world to find an audience, which we've seen to great and detrimental effects. Prior to this, reaching widespread audiences _required_ powerful entities (publishers, marketers, broadcasters). Why do you feel differently? |
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I don't disagree I just don't think it has moved the needle that much. Powerful publishers still direct an enormous amount of the content available online
And there are fewer of them, because they have been consolidating for decades now
Edit: I think that a lot of people overestimate how much online publishing is independent. A vast majority of it is still backed/funded/owned by legacy media and publishers.
I see this all the time with video games. People will say "look at how popular "New Release" is! Indie games are so successful nowadays!" But it turns out that the game they're talking about is backed by a huge publisher