[sublinear]

I don't know anyone who buys ready-to-drink coffee all that often. It's more of an impulse or convenience buy.

Cutting costs does make sense for this type of product, but is it enough to keep up with declining demand?

[yCombLinks]

There's probably 10 types of ready to drink coffee at Costco. Someone is drinking them, in bulk. Including my wife and daughter (different people)