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by malux85
2 hours ago
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"Most of us think of espresso as a hot, high-pressure ritual." - No, most of us dont care how the sausage is made, and just want the end product. Sure theres lots of individual coffee enthusiasts who cares, but in % terms thats not "most of us", most of us do not care, and nobody in my 40 years of life has ever complained about coffee energy usage. Extract with sound waves is an interesting idea, but dont romanticize demand that doesnt exist, it wrecks credibility, literally in the first sentence of the article |
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“Saving up to 75% of energy by not heating the water is a minor benefit for home users or small coffee shops. But for companies making ready-to-drink coffee products at industrial scale…”
The instant and dried coffee market is $35B-$50B. Cold Brew another $3B-$4B.