[abhaynayar]

I mean what do you want the author to write, cooking recipes? Where is he "pushing" it? Writing a substack related to the theme of the book you're writing is, apparently .. bad? Even if true, are we we not supposed to market things at all. Sure, there's a line after which shilling becomes distasteful, is that really the case here or is it an overreaction?

[purpleflashing]

I can image that because of motivation to sell his ideas and writing, he is in incentivized to sensationalize the research he refers too. Not that the author claims to be a scientific writer but many people find it intellectually dishonest to try to push your opinion and often clever but, ultimately, anecdotal observations about the world via “scientific” language.