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I think you might gloss over the fact that marketing content implies extensive data collection, sale and sharing of personal data with third parties.

The company was selling the data without checking if buyers would offer similar levels of protection (LOL, in that case). It was found the members weren't properly informed SO the consent was not freely given, they basically extorted and lied to their customers. I'm very happy they were fined.

I'm very happy you're not in charge of privacy laws, but seriously, I don't see how would a consumer ever want more surveillance? Unless you're not a consumer.