[RockyMcNuts]

Sometimes the only defensible market position is #1. it's a natural winner-take-all market with strong network effects.

You could end up #1 in Germany against a #2 who is #1 in the rest of the EU - when by moving faster you could have been #1 in the entire EU.

[rapind]

Sure, this makes sense some times. Other times it may turn a profitable business into a spectacular and over-hyped failure.