[mikepurvis]

Surely it's obvious, but authority matters. If I do a google search and then scan over a SERP and click through and read the answer I'm looking for, there are a hundred and one signals about where it's coming from. Is it a news page? The manufacturer's documentation? Someone's blog? A random forum post? If it's a forum post, are there are others participating, and if so what do they say about it?

All of this matters, and all of it is erased when it's just Google itself apparently telling me in black on white text above all the search results "here's the answer you're looking for ps. I'm an AI and can make mistakes, btw this space will sometimes secretly be an ad lol"