It's not. Fertile land is as valuable as ever and all bought up. Every season you are at the mercy of weather, new government regulations and subsidy rules, corporate overlords with repairs of your agricultural machinery and in the end price of your produce being dictated by same speculative market assholes ruining everything. It sucks, software people have it easy in comparison.
Billionaires own all the land and the equipment and although food is valuable, the money from the food you sell barely covers the cost of getting the land and the equipment from them.