Not bad considering this is a niche specialty product and cutting edge. The price will come down if the demand and market grow. Assuming raw hardware costs stop rising
that is almost guaranteed an at-cost production figure for the limited run of kickstarter funded displays there isn't a production line producing these things - watch the youtube video this guy quit his job for over a year to build a passion project into a prototype
https://www.crowdsupply.com/modos-tech/modos-flow#products