[albatross79]

His innovation has been to show that you don't need to make a product that works or makes sense. You just need to make products that get oceans of fools excited and get 30% of the way there. By that point you've locked in their childish fantasies and their money comes with it. Institutional money follows and you're on your way to being the richest man in the world. The tech product fetishism that the iPhone brought about has enabled a lot of it. A lot of people are still looking for the high that a new phone used to bring.

[Zigurd]

You do need to put in the effort to turn the pool of potential fools into cult followers. Elon had a head start on creating a cult. He turned the Tesla social media campaign into a cult following. Credit where credit is due.