[doug_m]

I'm not much of a twitter user but the uptake in the general public in the UK in the last two weeks is crazy - its gone from no-one to everyone in the space of a week.

Personally I think there was some kind of internal BBC briefing about using twitter for publicity - then the radio 1 jocks logged profiles all in the same weekend, started talking about it daily the week after and so started a snowball from the publicity.

Could that explain some of it?

[teej]

I noticed a sharp increase in local Twitter usage on the radio here as well (US) a few weeks ago. That was most likely in response to Britney Spears' account getting hacked.