[morkalork]

Residents of California have the right to opt out, no?

[runako]

In theory, they also don't get spam calls.

[frankharv]

Opt out from snake oil salesmen.

Yea sure. If it helps you sleep better. It is the law.

In reality the data is already 'grey market' so I doubt the law matters to them.

Disappear and new data broker sets up shop. You think these people are regulated? I bet they swap datasets like Pokemon.