[technothrasher]

> Wrong answer. The ice cream and chocolate store was in competition with every other store in the mall. Time or money spent at the GAP can't be time or money spent here.

I would have argued that this is also the wrong answer, as without the GAP to bring people to the mall, nobody would be trafficking their little ice cream store at all. Did a mall vendor really not understand the reason they had opened up shop in a mall?

[Gormo]

Maybe the ice cream was just that good, and GAP was lucky to be able to sell their polo shirts to ice cream enthusiasts who'd otherwise have bought them at Old Navy.