[Planktonne]

It makes sense if you think of 'founder' as an identity like 'influencer', rather than 'someone actually seriously founding a business'; just as with influencers, some people will make a lot of money doing it for real, but many, many more will post enthusiastically on social media, living the aesthetic.

A lot of people already treat being a founder/entrepreneur as who they are, not what they do--witness the endless tide of LinkedIn posting about hustle culture, divorced from reality. This is an extension of startup chic.

[zero_]

this is well said. and to me this is crazy and sad at the same time.

[kristianc]

An enormous amount of LinkedIn appears to be more about gatekeeping what other people can do than doing anything yourself.

[DonHopkins]

They sell decorations, refreshment, cakes, costumes, games, and invitations for Founder Cosplay Parties.