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by throw310822 5 hours ago
> OpenAI's spending mix shows why. The reported 2025 figures include $7.5 billion in cost of revenue, $19.18 billion in research and development, $5.73 billion in sales and marketing, and $1.57 billion in general and administrative expense

How the hell did they spend 5.7 billion in "sales and marketing"?

5 comments

Might be bribes and subsidies
I wonder if that includes discounts/commissions for enterprise api bundling (ie cheaper for partner company XYZ if they include openai in their app)
Discounted contracts for big clients? Commissions? Both?

If this can be trusted, they are selling $1 for ~95 cents, and are spending $3 on R&D. This is... Not an unsustainable business model as long as the money keeps flowing.

This is like Uber all over again.

OpenAI is selling $1 for $2 and spending ~$5 to make that happen. The question is if they get to selling $1 for $2 long enough to make they're investment back.

That's not the question. They can obviously raise prices ~5% and be in the green when it comes to operational spending.

The better question is what will that $38B of R&D spending get.

they're spending like 9 figures on a single marketing agency - this doesn't surprise me whatsoever
Baksheesh to keep Trump off their backs?
Greg Brockman spent $25m on that out of his own money, it won't show up in the OpenAI figures. https://www.theverge.com/ai-artificial-intelligence/867947/o...
You say that like it's a bad thing but it's a show of respect. Why shouldn't Trump receive a tribute like any other local warlord?