[blitzar]

> Visitors were twelve times more likely to click an advertisement.

I would have guessed clicking on ads was rare

[dlcarrier]

It depends on whether or not the page finishes loading, and rearranges everything, right as you're trying to click on a link.

[jatora]

I work in digital marketing and I am continually shocked by the amount of people that click my disgusting ads. (nearly all advertisements are morally disgusting)

[blitzar]

I will just naively assume that people do it accidentally or are tricked into clicking on that filth. Ignorance is bliss

[ingvay7]

Im always surprised when i see the significant opens in the promotions tab of the gmail inbox. Looks like a lot of folks want those ads.

[hogwasher]

I think they want discount codes from "sign up to our mailing list!" emails. If it's in the promotions tab, they probably never have to look at it otherwise or get bugged with notifications, but they could still have it there to check when they happen to be making a purchase anyway.

Depending on the email program, you have to open them to unsubscribe, too. But maybe your stats tool would discount opens immediately followed by unsubscribes?