| The total addressable market (TAM) for SpaceX is finite. There are only so many nation-states and large corporations that want to launch payloads into orbit. And even if their internet service provider is uniquely capable for now, it only fills a strategic need for certain customers. So instead, Musk and Co. need to find bubbling market trends that look like they will have huge gigantic TAMs to justify the potential growth of this company. |
You also have other services: Starlink is an obvious one they're pursuing now, but there's many other things that they could branch into with no effective competition right now, from harvesting resources such as Helium-3 to Rare Earths (ironic name), to... (thinks for several minutes) banishing people to the Phantom Zone?
But you get what I mean, it's not just about rockets, it's about the things cheap and reliable rocketry enables.