[Schiendelman]

On the other hand, that would mean no Apple TV, no Fire TV stick... I suspect that would have downsides for the market.

[adamrezich]

There's a huge difference between making your own streaming box that people have to buy in order to use, and buying the company that makes the streaming box built into basically every new TV.

[Schiendelman]

"Built into" - are you talking about them shipping with the app? What's the difference between that and the Apple TV, Prime Video, Netflix apps built into those TVs?

[gonzalohm]

I think they are referring to the OS installed in the TV (Roku OS in this case)