[red-iron-pine]

"flood the zone" means a constant, loud, never-ending set of narratives all the time.

people will eventually start filtering out narratives they don't want to hear, and/or just tuning out entirely.

this serves those in power, as they have the ability to now shape the narrative.

see also: "the russian firehose of falsehood" https://www.rand.org/pubs/perspectives/PE198.html https://en.wikipedia.org/wiki/Firehose_of_falsehood