[mrandish]

Same experience. It was awesome watching a massive Heidelberg press print hundreds of four color, die cut boxes with blind emboss and UV coating a minute. Even after I had competent art directors working for me, I'd still sometimes tag along for press checks on new products because it was just cool to see.

Electronic distribution is awesome, but there was something magical about seeing customers grabbing my boxed software off an end cap at Best Buy. Always fun if a customer was reading the box to walk up and ask if they had any questions. They'd ask "Oh, do you work here?" I'd just smile and say, "No, but I'm pretty familiar with that software."