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by zerobees 48 days ago
I'm not as negative about this, but with the benefit of hindsight, it's easy why the current initiatives didn't go anywhere.

It's not that people are not willing to make sacrifices. We repeatedly did this in times of famine or war. Europe during WWII is a perfect example. Another good example of a major cultural shift in response to a new threat was the AIDS epidemic. The entire sexual revolution went out the window and we're now in a world where young people have a lot less sex than ever before. We like to talk about gender and sexuality, but we do a lot less with it, so to speak.

Anti-consumption / degrowth arguments face an uphill battle because they basically say "you should live a harder life". There should be less stuff, the stuff should be more expensive, there should be less of you. So you need a good answer why this is the right choice. Doing it "for the planet" doesn't sound too convincing because we're also a part of the planet and most people feel entitled to it. It's hard to get others to make real lifestyle sacrifices because you showed them some photos of koalas or coral reefs.

Because koalas don't cut it, we started giving increasingly apocalyptic, doomsday-type answers, all the way to renaming "climate change" to "climate crisis" or "climate disaster / catastrophe". That was probably a mistake. It created a sense of inevitability (so might as well have fun while you can) and undermined the credibility of the proposed solutions. Is it really going to save us all if I'm sorting my recyclables into five different bins?

So in a sense, I think this is a PR disaster more than anything else.

3 comments

> The entire sexual revolution went out the window and we're now in a world where young people have a lot less sex than ever before.

Source?

Not withstanding that people are not willing to make sacrifices, my impression is that the last decades young women gained the freedom of enjoying sex as much as they like not restricted by religious or other norms. Sleeping with several different partners a week is not frowned upon but encouraged by friends & family ’Good for you, enjoy!’.

And related to the discussion: safe sex with contraception imho is among the most environmental friendly activities as long as one travels by foot or bike.

> safe sex with contraception imho is among the most environmental friendly activities as long as one travels by foot or bike.

This is leaving no space for privacy behind "Steamy Windows" within "Nutbush City Limits".

Ressources are not infinite, and most of the consumption doesn't bring much happiness to the consumer, if not the contrary.

A good empirical example is the success of GLP-1 inhibitors, for which people are ready to pay a lot to allow them to consume less food.

Inflation is already here anyway, and 8 billion humans simply can't consume like Americans. Either you anticipate what's coming, or you will have to endure it.

WWII was much easier to sell to the people, because the nazis were invading _now_. It seems impossible to sell reduced standard of living today to respond to a problem tomorrow
Even with the obvious danger the Nazis presented it took a long time for most countries to respond. Britain and France could have stopped them (from a much stronger position) earlier but did nothing until after they had conquered Austria, Czechoslovakia, and Poland) and very little until the Nazis actually invaded France. The US did not enter the war until it was attacked either. Nor did the Soviet Union.

There was reluctance to act on an obvious and imminent threat. People just hoped it would go away.

Nazis were invading other places now. The US cut off Japan's oil supply, triggering an existential crisis for Japan that led to a military attack.

If United States had joined the Axis powers, leadership very plausibly could have continued the practice of isolationism (which was the popular opinion before Pearl Harbor). It might have been a shortsighted move, but Nazis invading Europe did not sell the US population on entering the war.

Comment I replied to was talking about Europe during WWII