You should read Amusing Ourselves to Death. It is the single most informative book on politics I've ever read. Unfortunately the conclusion it points to is not great. But worth reading anyway!
It’s reductive to frame this as an alt-right only phenomenon. As long as we’re subject to modern ad-fueled social media, this is the basis for all non-retail politics.
The alt right playbook isn’t identical to other political movements because it’s facing different pressures.
Right now it’s dealing with second generation propaganda where much of the leadership believes the narrative rather than the underlying justification for that narrative. This is mitigating by the older generation retaining a great deal of power, but it creates some IMO really interesting dynamics.
> The alt right playbook isn’t identical to other political movements
Straw man. Nobody claimed this. Just that the factor identified, politics by attention economics as a result of social media, is not unique to the alt right.
My point was there’s an internal disconnect inside the alt right movement which makes this play out in very distinct ways. Dig into say China’s political to social media connections for some wildly different dynamics.
> is not unique to the alt right
Sure, that I can agree with but it’s a long way from your earlier blanket statement.
This is a playbook that was utilised by the alt-right first, and adopted by nearly everyone else; particularly (though not exclusively) Republicans in the US, followed by most conservative organizations around the world.