[dklounge]

Right on. I second these sentiments. First, keep up the good work and best of luck moving forward. Very good that you're also reflecting on your successes and failures - always be learning.

The most challenging piece of a new business is, well, new business. And it's about growing your value proposition organically, one customer at a time, and refining the business. Analyzing bump in media attention won't really help you on that piece of the search.

Once you've nailed down the search, and you're simply focused on getting more publicity as you scale, then perhaps that sort of analysis will be of more use. But, I doubt it.