Thought I seen that somewhere.. Googling it [1] shows results as far back as 2008. So unless he is the inventor himself, he is just blatantly lying when he states "... the solution I came up with is the Cuddle Mattress."
If you watch the video, he explains he had the original idea for some design contest which he won in 2007 [0] and then received so many emails and requests that he eventually decided to do it.
[0] http://yeahsnos.wordpress.com/2008/04/14/love-mattress/