[redthrowaway]

I was going to say that Skrillex is signed to deadmau5's (of Something Awful fame) label mau5trap, but that appears to no longer be the case. Skrillex is now with Atlantic, which is doubly impressive if they had anything to do with it.

[leviathant]

I noticed (c) 2012 Atlantic Records on the intro screen on my second time playing the game. At the very least, Atlantic helped bankroll this effort.

[deco]

Skrillex has a longstanding deal w/ Atlantic leftover from his earlier band From First to Last. His label OWSLA is an imprint on Big Beat, which itself is a subsidiary of Atlantic. The cost of this was probably shared between Big Beat / OWSLA, Atlantic, and the artist himself (or his management team Blood Company). These sorts of deals get pretty convoluted when major labels are involved.

Either way, a very cool interactive experience. The only criticism I have is that they completely ignored mobile/tablet/non-Flash -- it's a Flash-based game, but if you visit the site on a non-Flash device you don't even get an alternate "Sorry, your device is not supported" message.

[jarin]

Wait, what did deadmau5 have to do with Something Awful?

[redthrowaway]

He was a longtime goon. The name "deadmau5" actually came from the SA IRC chatrooms, where he posted pictures of a dead mouse he found in his computer and was referred to as "that dead mouse guy". The chatroom had an 8 character max for nicks, so "dead mouse" became "deadmau5".

I brought it up because I'd have an easier time seeing a label run by an ex-goon engaging in this kind of marketing, as opposed to one like Atlantic.