| Wow! A HUGE market that escaped everybody’s attention! There are a few comments that come to mind: First, this Modj.io company provides free testing ground for car companies to see if there is really a wide demand for such feedback mechanisms in public. At the first sight, I would say that there is, as they outlined in their sample use cases in the video. Second, the only chance that Modj.io has for survival is a quick ramp-up of user base, because this technology is a perfect example of what car companies will try to use for customer lock-in. Kind of like iTunes for your car, storing driving and tracking data in the cloud. I foresee that every car company will try to develop their own platform, SDK, and an app, with unique synergies coming from having access to their cars’ deep engineering knowledge. Additionally, this will give car companies real-time feedback about the performance of their cars down to the last part that failed. This will allow them to know things like that the left windshield wiper motor batch that fails more often that average was assembled on a Friday night by John Doe. That’s scary level of detail and feedback. Third, with such level of granularity, insurance companies will have a whole new set of market segmentation metrics, and I wouldn’t be surprised to see attempts in horizontal integration of car companies with such feedback information with insurance providers. Forth, when each car company starts promoting their own SDK, we will see an aggregator-type company that will produce an abstraction SDK that allows you to write an app once to work on all cars. Just my $0.02. I’d love to hear your projections as well, or comments on something I missed. |