It's more of a pitch. It's something you can share with your friends to show them why they might like Kagi. It's not exactly something for marketers to put in front of strangers, like normal ads.
It's not that either. I just explained what it is. It's for those who already want to share Kagi with others, and who didn't have a good way to pitch it before. It's not really an advertisement to those who don't already have a Kagi advocate locally. It's also not really "wanting" you to distribute anything. It's merely a convenience that is available. That's all.