[swed420]

It's a vector for advertising.

[philipallstar]

But that's not a consumer initiative. Advertising can come from all sorts of places that the consumer doesn't like, and in economies where advanced levels of consumer choice are limited to the state bureaucrats.

[swed420]

> But that's not a consumer initiative.

Seems irrelevant to the original point.

[philipallstar]

"consumption-based" requires consumers.