[tyingq]

Once the end-user fail-safe of "use a real heuristic ad blocker that's hard to get around" is gone...the incentive for ad platforms to get around the relatively easy hostname based blockers goes WAY up. They know it won't drive people to more sophisticated ad blocker if the technical barriers for those are high.

Google's playbook of slowly eeking out this stuff so that you don't notice you're in the boiling pot has played out several times.