[dylan604]

No need to get specific. Look at any retail packaging. Look at any advertisement. Bright and shiny always gets the attention. You've never read anyone reply "ooh, grayscale". It's always "Ooooh, shiny"

[Xerox9213]

Apple does a pretty good job of extracting dopamine from black and white packaging.

[snypher]

It's just for the fans, I doubt it's appealing to someone who doesn't recognize it.