Considering they rolled back DEI along with everyone else after Trump's second victory, it's difficult to view those previous "values" as anything other than cynical kissing-up to the previous holders of power.
For what it's worth, I think for an organization that size that needs the best talent from anywhere, It's probably much better to discourage political activism at work. It can tend to turn away the most logical and reasonable well grounded people who want no part of it. The people who _need_ work to be political can go get hired for explicitly political organizations where that is the job.
Creating a distaste in people without like minds has been an intentional goal to cause exodus after exodus on various platforms, in companies and so on. If you let that get out of control, you can poison a culture almost unrecoverably. We can't let that happen to our critical tech companies for national security reasons.
Most people don't force politics into work as much as they have it forced upon them by, you know, living in a society. And the idea of "political activism" causing "distaste in people without like minds" is a misattribution, putting it mildly. But yeah, keep people quiet and heads down so the work can get done, regardless of what the work is or what it will be used for.
You have to remember that most companies _chose_ to setup DEI programs: it was a routine recommendation from lawyers because it gave them a string defense in lawsuits — the next time some manager abuses their position, they can cut that person loose and point to their various programs as evidence that whatever happened was limited to that manager and not company culture.
> Considering they rolled back DEI along with everyone else after Trump's second victory, it's difficult to view those previous "values" as anything other than cynical kissing-up to the previous holders of power.
The previous policies simply reflected the culture of employees and HR managers that had graduated from universities that openly practiced race-conscious admissions after Grutter v. Bollinger. The change in policy likely came not from the new administration, but the Supreme Court's SFFA decision in 2023 that reminded everyone the civil rights laws require race blindness.
It’s the cost of buying goodwill and lower regulatory burden from the administration in power at the time of implementation. DEI? Non DEI? Like an umbrella, just depends on the weather, its business as usual regardless.
I agree with your broader point, but DEI versus no DEI is a bad example. That's not an example of companies sucking up to the preferred policies of whatever administration is in power. Instead, they are responding to decisive legal decisions. There is a clear legal principle at issue: the civil rights laws are symmetric as to race. The Supreme Court held that in SFFA in 2023, and again in Ames in 2025 (which was a 9-0 decision). Most "DEI" programs create unacceptable legal exposure because they involve literature or practices as to white people that would be held up as evidence of racial discrimination in a Title VII lawsuit if the races were switched.
And it didn't even stop the antitrust suite so they threw in with Trump and then started sucking up to him. He's giving big tech everything they want so there is pretty much nothing he can do that will upset them.
Ive directly complained against the latte liberals screaming DEI.
Ive had them demand my pronouns. I really dont care, but saying that is absolutely not acceptable. Ill use your pronouns. I really do not care.
Ive been in meetings with 'land acknowledgements' with whatever former indians/native americans who were there. Its not like we're giving them the land back.
DEI and what it turned into was a big for-public-show that you knew the buzzwords and the antiwords. And if you didnt, or woukdnt play along, theyd ruin you.
The current MAGA MAHA meritocracy crap is also just the opposite, but the same games as DEI folks. They have their buzzwords and antiwords. Although, theyre a whole lot stupider and easier to manipulate and deal with.
They were not cynical kissing up to previous holders of power, they were desperate attempts to cover their asses against EEOC lawsuits. And they didn't end because of Trump's second victory, they ended because the Supreme Court defanged EEOC (and half the rest of the federal regulatory agencies).
The actual reason for the "corporate DEI" in tech was that since Griggs v. Duke Power Co. (1971), EEOC could sue companies that had lower minority proportion than population norm for discrimination, and could could prove the discrimination in court using nothing but the racial makeup of the employees, and some policy at the company that could in theory have disparate impact. And under their standards, literally any policy has disparate impact.
This hit other sectors first, to which they responded by hiring more minorities. But tech had the problem that schools were consistently producing fewer minority engineering grads than the population proportion, and in a world where approximately every engineer got employed, some US tech companies would have to have lower minority representation than the population no matter what they did. And because the disparity between engineering grads and racial population proportion was so high, in fact most large companies would fail to meet the necessary minority proportions.
But EEOC would not instantly file suit against every offender, instead they would file ~40 such suits per year, targeting large companies that they considered particularly bad. And so companies that felt they might get hit soon started doing DEI programs, at first to attract more minority engineers (from other companies in the same sector, which would then fall under the limit, making it zero-sum), but then they realized that the EEOC didn't really sue the companies that were the loudest at touting their DEI credentials, and it all became extremely performative, no longer trying to attract minority talent but to be the loudest company talking about the subject. Iterate over that for a few decades and it got really weird.
It ended because Trump named 3 SC justices on his first term, and in a few important cases between 2023 and today, the new SC tore the whole thing down, and suing a company for disparate impact is now considered unconstitutional.
Creating a distaste in people without like minds has been an intentional goal to cause exodus after exodus on various platforms, in companies and so on. If you let that get out of control, you can poison a culture almost unrecoverably. We can't let that happen to our critical tech companies for national security reasons.