[cooldeal]

>because Ballmer is trying to enter the market that he publicly mocked in 2007 (iPhone) and 2010 (iPad).

I'm tired of these kinds of statements. The golden rule is that companies' employee publicly have to put down their competitors' new strategies. Imagine if Balmer said the iPad is great it's going to kill us, or if Jobs said 7" tablets are good but we'll make only in two years, so wait for us to make it. Or even Andy Rubin saying that Android UI is laggy compared to iOS, fix coming in 18 months. All of them(except maybe Jobs) would be summarily fired or atleast will be forced to recant their statements immediately on threat of being fired. It's almost part of their job to publicly mock their competitors, or their shareholders will dump the stock.

The more puzzling thing to me is, why do so many people actually think that these people say what they really believe and really believe what they say?

[tluyben2]

> The more puzzling thing to me is, why do so many people actually think that these people say what they really believe and really believe what they say?

Because most people here are developers? In most manager courses one of the lessons is; focus not on what people say but why they say it. Those things are often not the same thing. Ballmer (etc) are in the eye of the press, which means that not only do his words influence the stock price, they also influence the 1000s of people working for the company and their partners. All need to have their eye on the ball (MS MS MS) meaning the rest of the world is just shit. No matter if it is/he thinks it is or not; that's not relevant at all.

[gonehome]

I'm not sure if I agree that that's what happened in this case. I think Ballmer actually believed what he said which is why they were so slow to react and is a part of the problem.

Google's reaction is a good example. After the iPhone launched in 2007 They immediately threw out the original blackberry like android device they were planning to release first and focused on their more iPhone like variant. Microsoft just mocked Apple and did nothing.

As far as the surface goes I think it's an interesting idea and could be great, but they're doing annoying marketing things again that are hurting it. Making people pay an extra $120 in order to get the actual product is annoying, why sell the crippled version without the keypad when that's the entire point of it? Just include the keypad at the lower price point instead.

[erikpukinskis]

> Microsoft just mocked Apple and did nothing.

I'm no Microsoft fan, but this is hyperbole. They release Windows Phone 7, widely regarded as a credible response, two and a half years after the iPhone came out. That's not exactly record time, but my guess is some serious hammers came down at Microsoft when iPhone launched.

[gonehome]

I saw the two and a half year delay as the result of doing nothing until they realized they'd made a mistake.