[Arainach]

This works across small entities like companies with distinct customers and budgets.

It does not work for large corporations with pools of billions of dollars and various incentives to staying within the ecosystem. It's impossible to measure the contribution of one feature team to perception and retention of something like "Microsoft Intune" or "Google Chrome", and without the ability to measure that no effective check on those teams.

[jiggawatts]

The most spectacular instance of this I've seen is Jeffrey Snover getting demoted for "forcing" PowerShell onto Microsoft. Meanwhile from a customer perspective its the only good thing about Windows Server and the only reason I haven't pushed for 100% Linux adoption everywhere I work!

See: https://corecursive.com/building-powershell-with-jeffrey-sno...