[KeliNorth]

Sometimes when trying to make a point or advertise a product the simplest things are missed. In this ad "Try IE" is missing. The ad itself claims "progress" and "not as bad anymore"... but there's no call to action. I could make a fallible argument that the ad itself says IE is worse than all the other browsers - because it never says you should use IE... just that IE isn't so terrible.

It'd be a bad argument, but that's why I really don't like this ad - it's a (mostly) negative ad and emphasizes a negative point (how bad IE is perceived), which is not how you change people's thoughts. This video has many repetitions of IE SUCKS in it. If I were advertising a product, no matter what people thought of it, I wouldn't be flashing "my product sucks" all over the place for the majority of the commercial in order to make the last 5 seconds try and turn that on it's head.

You change preformed thoughts by repeating "my product is now great" over and over, not "my product isn't terrible anymore!"