[magicquestions]

GTM is jargon. The first step is to stop thinking in jargon and start thinking in terms of the value you're bringing to the marketplace. You can begin by asking yourself these four questions, and paying close attention to your answers:

1. What problem am I looking to solve? 2. For whom is this problem causing enough pain that they would be willing to pay me to solve it? 3. Where can I find them? 4. What can I offer them that is far more valuable than what I'm asking in return?

Whether you call that go-to-market or something else is irrelevant. What you're doing is starting a business by reaching out to real people with something they really value, and making them an offer so good they would be crazy not to take advantage of it.

But the key here is not to listen to yourself in a vaccum, listen to your ideal customer prospects, the people you're trying to serve. They will tell you what they need, and what you can charge for it.