[harrall]

I believe the Escape Hybrid actually sold really well and was in high demand, but they actually ran into supply chain issues.

The F-150 Lightning I think was too early for its time... an electric truck doesn't work unless it's mostly for leisure (e.g. Rivian). If you are towing or moving a lot of weight, your range drops a lot.

The Ford F-150 Lightning was just an experiment... not a real effort by Ford. If you look at how much money they spent on marketing aluminum bodies or turbocharged engines, it's a lot more because that's something they believed in.

The issue with high repair cost is that you actually end up paying for it via higher ownership costs... via insurance rates. So you might pay upfront very little but every time someone has their car repair or totaled, the insurance companies have to pay for the full cost of the car and this ends up being subsidized via insurance rates.