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This is an important point. My light-bulb moment was when I talked to a product owner in a previous job, and I expressed surprise around an expensive planned change, because it didn't seem that valuable to our customers. He said, "Almost half of what we do is not that valuable to our customers, but it's valuable to him, and her, and him", pointing through the conference-room window at my fellow programmers, "and that's why we do it. If we only did things that were very valuable to our customers, we wouldn't have nearly as many good engineers on the team as we do." |
This quote makes it seem like the work is self-indulgent, and I have seen that happen sometimes, but it's not half of what we do.