[ffsm8]

I sometimes wonder what goes through designers heads.

The article is surely good. But it's long form and I need to pay attention to it in order to appreciate it.

Yet they decided to add an obnoxious banner to the view which cannot be hidden and keeps distracting me every few sentences by being significantly more attention grabbing then the article.

So I stopped reading. I would've likely read to the end and consequently been more willing to spend money, but I never got to that point.

Yes I have ADHD, and I'm sure other people that don't have it don't have such an issue. But to me the design for that element is in direct contrast to the content being served. If the article was short form it'd be able to ignore it, but with it being long form, I cannot and thus my experience was actually negative.