[haensi]

Reminds me of the question “why do good people go bad?” What are invisible forces? What is good? What is evil? Physicists, philosophers and theologians alike think about those questions.

Do those questions need a foundation on which they stand to be answered? What is that foundation (are there relative foundations or are they by definition absolute?)?. Is there a moral standard that those handful of companies share? Similar to “success factors”, are there “success ethics” in your perspective?

What would be the elements of success ethics that others can learn from?

[eries]

Yes, ultimately this is a deep philosophical question. I know most people think it's foolhardy to traverse such waters in a "business book" but I don't mind. If you pay careful attention to the structure of this one, you'll see it's not really a business book at all, at least not in the way the form is normally understood.