[dzonga]

hi Eric, the 'lean startup' & the work you & Steve Blank did was revolutionary in terms of getting products to market quicker.

what are the 'slower' go to market channels that you've seen produce sustainable results also producing sustainable businesses. not the come fast, die fast kind ?

[eries]

One of the least read parts of The Lean Startup is the chapter on what I call engines of growth. This is my attempt to elucidate what I call the law of sustainable growth, meaning a situation where new customers come as a necessary side effect of the actions of past customers.

Not really related to your question, but Steve recently wrote a great article about the new book that, if you're a fan of his, you might like too: https://steveblank.com/2026/06/09/incorruptible/