[palidanx]

Just curious what other types of 'gravities' exist in organizations? In a negative gravity example, something I've seen as a social contagion is when some people start resigning it tends to spread and then the organization slowly decays (or quiets quits)

[eries]

I try to work through a few of these in the book. For example, the "social contagion" theory of layoffs from Stanford Professor Jeffrey Pfeffer. Also, in my previous book and this one, I draw on a concept I call "career equity," which has to do with the fact that people's perception of what will get them ahead in an organizational hierarchy is, in very many ways, more real to them and more valuable to them than any kind of bonus incentive or financial equity you offer them.

More importantly, my goal in the book is to teach the reader how to see these deeper underlying forces that operate below the surface of most organizations. Once you see and identify them, you can learn how to wield them.

[n-exploit]

Gravity toward ads/ad-related revenue.

[eries]

Ain't that the truth? At the very end of the book, I call these companies "addicts creating more addicts." You might enjoy that part.