[willguest]

Coming from the blockchain space, but wanting to build something with bright patterns, while also using DLT and crypto, has been painful, to say the least.

I would like to know how best to stand out from the toxic, finance-driven world that is defi and crypto generally, without getting rolled in with all the clowns. Of course, I know that clear messaging and verifiable, evidence-driven claims are good, but I am thinking about the more abstract, strategic side to things, which I still feel under-prepared for.

[eries]

I appreciate that you're being honest about this challenge. In the book, I actually say that one of the problems with our modern economy is that we've created too many ways to make money without creating any value at all, in fact sometimes even by destroying value. When I give this talk in public settings, I'll sometimes have someone yell out "crypto" from the audience. That is how the public perceives the whole sector.

The good news is that we all know that being a bold contrarian is the key to returns. If you can figure out a way to structure your initiative such that it literally cannot betray the public, it literally cannot betray your mission, it literally cannot betray human values, you might be able to create something that people are awfully excited about.