| Old people. They exist. Not even that old. 60 year people can't user your fancy site because then don't have an internal model of how a computer works. You know that when pressing a button a hidden engine runs in the backend (or something runs in the backend). You expect an answer and if the expectation do not match the result, the model in your mind creates an hypothesis about what maybe happened and iterate from there. Maybe you should have clicked something before? Maybe you should mark some form checkbox? Old people don't have that because they didn't grow up with computers. What is on the screen is what they see. I clicked next and nothing happens. Well... the site is broken. You known when you plug your refrigerator and nothing happens and instead of reflecting on the possible blown out resistor that you can bypass with a small wire you understand that your only relationship with the refrigerator is plug and unplug or call for help? That is an old person using your site. They won't fight against it. They'll give up immediately. |
If the button doesn't work, the average user is going to say "this most be broken" and then use a competitor (or contact your support). That's why it's really important to error-proof one's design (eg https://en.wikipedia.org/wiki/Poka-yoke).
So instead of the button failing because you didn't check a box, pop up with a message telling them "Please click $box before continuing". Or if you want to be fancy, feed them whatever form you're giving them piecemeal, so that they can't continue until they finish this small part (e.g., have them input a name, then the next page only has a spot for an address, then the next page only has a spot for card information, then the next only has a spot to select shipping). Simple bite sized chunks anyone (well, anyone you would ethically want to sell to) can understand.