Your project, Cucumbertown, is a cooking/recipe site/platform/network. Hacker News is not your audience/customer. Any "launch" on Hacker News is a fail, regardless of downtime.
Couldn't disagree more. HN community is the most (brutally) honest and it's feedback can prove very valuable - regardless whether HNers are the target market or not.
I've never thought of HN as a marketing platform. It's a place for Hackers (perhaps the "news" fails to encompass the full site) to discuss PG's concept of hacking entrepreneurs. Far too many Show HNs target developers.