Pepperidge Farm remembers the $19,995 MSRP Ford Maverick with its standard hybrid drivetrain. Missed my chance to buy one, watched the price bloat out and nope.
To be fair to Ford, the Maverick launched in 2022 right before a period of accelerated inflation, especially in the car industry.
You’d be hard pressed to find any new vehicle that hasn’t seen a significant price increase since that time.
It’s still a truck you can get for $26k-28k and is only about $3k more than the cheapest cars sold in America.
I think your sentiment is an understandable bit of cynicism around EVs, and one that US consumers have felt for a while. It seems like the whole concept of the EV is dead. Nobody wants it, carmakers are pulling back.
Meanwhile, EVs are exploding in popularity and value basically all the other markets outside of the United States.
In my opinion, the idea that a good and affordable EV product will not become mainstream is sticking around because American car buyers have been starved of new EV models due to a market of weak demand and revoked incentives. This is going to change soon, and this change will hit the consumer market relatively suddenly. A lot of the cost challenges with EVs have evaporated.
In other words, yeah, Ford is easily going to make a $30,000 EV pickup. I totally believe it.
Remember when Toyota said they’re done bothering with EVs? Then all of a sudden the 2026 bz refresh is a legit EV, and now the new Lexus ES is launching with the EV model being the highest performance and cheapest model.
The Rivian R2 is yet another huge deal about to launch on the premium side of the market. I’d have a hard time figuring out why what I would choose something like a gasoline BMW X3 over the R2 - they’re pretty much in the same price range.
In other words, the era of EVs costing $10-20k more than an equivalent gasoline car is abruptly ending.
You’d be hard pressed to find any new vehicle that hasn’t seen a significant price increase since that time.
It’s still a truck you can get for $26k-28k and is only about $3k more than the cheapest cars sold in America.
I think your sentiment is an understandable bit of cynicism around EVs, and one that US consumers have felt for a while. It seems like the whole concept of the EV is dead. Nobody wants it, carmakers are pulling back.
Meanwhile, EVs are exploding in popularity and value basically all the other markets outside of the United States.
In my opinion, the idea that a good and affordable EV product will not become mainstream is sticking around because American car buyers have been starved of new EV models due to a market of weak demand and revoked incentives. This is going to change soon, and this change will hit the consumer market relatively suddenly. A lot of the cost challenges with EVs have evaporated.
In other words, yeah, Ford is easily going to make a $30,000 EV pickup. I totally believe it.
Remember when Toyota said they’re done bothering with EVs? Then all of a sudden the 2026 bz refresh is a legit EV, and now the new Lexus ES is launching with the EV model being the highest performance and cheapest model.
The Rivian R2 is yet another huge deal about to launch on the premium side of the market. I’d have a hard time figuring out why what I would choose something like a gasoline BMW X3 over the R2 - they’re pretty much in the same price range.
In other words, the era of EVs costing $10-20k more than an equivalent gasoline car is abruptly ending.