[hmottestad]

I sometimes wonder why a big company that has been doing this for years needs to use something like indiegogo to get customers to pay up front for a product that isn't in manufacturing yet.

Also. I think it's a really cool idea and I want one. I would use one to secure a suitcase on a bus from getting nicked when they stop to let someone off.

[bemmu]

You could prototype a variety of product ideas and let the customers guide you on what to work on, instead of committing to an idea right away that might not get any traction once it is released.

[pavel_lishin]

Isn't that what focus groups are for?

[amccloud]

Getting someone to commit cash is better than someone only saying they like a product.